The J. Walter Thompson Advertising Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms, J. Walter Thompson. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche.
The advertisements in the collection date from 1904-2000. Here's a taste:
Kraft Foods Company: Headline News! Kraft's delici..., 1930-1992, The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
View the salad dressing advertisement.
Beatrice/Hunt-Wesson, Inc.: Behold our beet, 1985-1987, The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
Kraft Foods Company: More savor. More flavor in Mi..., 1930-1992, The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
View the Miracle Whip gelatin advertisement.
Kraft Foods Company: The best cheese sandwiches ha..., 1930-1992, The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
View the Kraft Cheese advertisement.
Kraft Foods Company: You've often helped yourself ..., 1957-1998, The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
View the Kraft salad dressing advertisement.
Kraft Foods Company: Breakfast. BreakFEAST!, 1930-1992, The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
View the Kraft Cheez Whiz advertisement.
Oscar Mayer & Co. : Oscar Mayer Holiday Hostess Tr..., 1960-1997, The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
View the Oscar Mayer Holiday Tree advertisement.
Oscar Mayer & Co. : Little Oscar wants to give you..., 1960-1997, The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
View the Oscar Mayer Ring advertisement.